
Eckart
LL.M. (UNSW Sydney)
Certified Specialist in Intellectual Property Law
Profile
Eckart Haag has been admitted as a lawyer since 2003 and has been a specialist lawyer in intellectual property law since 2009. His advisory practice covers the full spectrum of competition, trademark, design, and patent law, and also extends to product liability law as well as regulatory issues relating to product labelling, including health claims and green claims. National and international companies across a range of industries rely on his many years of experience – both in strategic out-of-court advice and in conducting complex commercial litigation. He also supports companies in M&A transactions and advises on legal due diligence in IP and IT law.
JUVE Handbook 2025/2026: Eckart Haag often recommended in the area of data law (“experienced advisor at the interface of IT/IP", competitors).
JUVE Handbook 2024/2025: frequently recommended in competition law / trademark and design law (“very competent, entrepreneurial thinker"; “always does his work excellently", competitors).
Career
since 2019
NOTOS, Partner
2003 – 2018
Attorney at law at the German business law firm FPS, Frankfurt am Main, from 2009 as Equity Partner
Education
Studied law at the universities of Freiburg i.Br. and Osnabrück
Postgraduate studies at the University of New South Wales, Sydney: Master of Laws in Media, Communications and IT (LL.M. degree)
Awards


Publications
EuG: No risk of confusion between Union trademarks (végé/VEGE STORY) for vegetarian meat substitutes, in GRUR Prax 2023, 592 *
OLG Hamburg: Competitive protection for a seasonal product consisting of several liquor bottles, in: GRUR-Prax 2023, 464
KG Berlin: No duty to provide information by a postal service provider when transporting a counterfeit SD card, in: GRUR-Prax 2023, 225 *
OLG Hamburg: Perception of traffic when advertising a legal service offer with location indication, in: GRUR-Prax 2021, 421
BGH: No expansion of the scope of protection when specifying claim characteristics, in: GRUR-Prax 2021, 143
OLG Frankfurt: Misleading advertising with the production of an industrial product in Germany, in GRUR-Prax 2020, 492
OLG Frankfurt: Competition violation by holding for passengers outside marked taxi stands, in GRUR-Prax 2020, 494
EuG: No registration of a figurative mark related to cannabis consumption, in: GRUR-Prax 2020, 99
OLG Frankfurt a.M.: Abusive action against unsolicited email advertising, in: GRUR-Prax 2019, 470
BGH: Advertising with "Olympic-worthy" and "Olympic-ready" sportswear, in: GRUR-Prax 2019, 231
BPatG: Grace period for use of an IR trademark with the mention of the EU, in: GRUR-Prax 2019, 182
EuG: Phonetic similarity takes a backseat to predominantly visual perception of a product identifier, in: GRUR-Prax 2019, 37
BPatG: Registrability of the word/figurative sign "Olympia", in: GRUR-Prax 2018, 467
BPatG: "goRecht" registrable for legal services, in GRUR-Prax 2018, 380
OLG Munich: "Bauernhofolympiade" does not violate § 3 II OlympSchG, in: GRUR-Prax 2018, 126
EuG: No obstacle to registration concerning the Union word mark "OSHO", in: GRUR-Prax 2017, 528
BPatG: The shape of a 3D stand-up pouch is solely determined by its technical function, in: GRUR-Prax 2017, 430
LG Cologne: Trademark use of a figurative sign through 3D application, in GRUR-Prax 2017, 164
EuGH: Procedural errors in the continuation of the opposition proceedings, in: GRUR-Prax 2016, 469
EUG: Violation of the justification requirement in individual case decisions, in: GRUR-Prax 2016, 258
OLG Schleswig: Change of cost decision in the annulment proceedings, in: GRUR-Prax 2016, 182
BPatG: Lack of distinctiveness of the mark "Kommune 2.0", in: GRUR-Prax 2016, 36
OLG Hamburg: No circumvention of the exclusion of cure according to § 49 I 3 MarkenG, in: GRUR-Prax 2015, 321
Risk of confusion due to conceptual connection, in: GRUR-Prax 2015, 184
Advertising with "Olympic prices" and "Olympic discount", commentary on BGH, I ZR 131/13 – Olympic discount in: K&R 1/2015, 46 ff.
An individual component of a word/figurative mark can establish a collision, in: GRUR-Prax 2014, 479
Commentary on BGH, advertising for third-party products, in: Kommunikation & Recht, Issue: 05/2014, 357 f.
Origin indication of a shape mark, in: GRUR-Prax 2014, 107
Advertising with "Olympic discount" and "Olympic prices", in: GRUR-Prax 2013, 381
We are the people, in: Legal Tribune Online from 20.05.2013
On the similarity of signs between word and figurative marks as well as three-dimensional designs, in: WRP Competition, in: Law and Practice 2013, 455 ff.
Origin indication with increased distinctive character of a 3D mark, in: GRUR-PRAX 2013, 13
Münchner Hofpfisterei warns bakeries – The brand Sonne, in: Legal Tribune Online from September 19, 2012
The public prosecutor, your friend and helper, in: Börsen-Zeitung, August 10, 2011, p. 2
Commentary on: Judgment OLG Frankfurt a. M. “Criminal liability for subscription trap website”, in: Kommunikation & Recht, 2011, 205
Subsequent removal of the effects of a conclusion declaration, in: WRP Competition in Law and Practice 2009, 795
Registrability despite elements designed in a typical advertising manner, in: GRUR-Prax 2014, 353
*with attorney Sophie Krämer